Doron Serban & David Schragger
David Schragger '17
Doron Serban is a designer and educator based in the San Francisco Bay Area. Born in Tel Aviv, Israel, he has lived in the United States since 1987. He received his graduate degree in architecture from Syracuse University’s School of Architecture and his undergraduate degree in music from the University of California, Riverside.
He is a full-time faculty member and the Emerging Technologies Coordinator at the Academy of Art University School of Architecture in San Francisco, CA, where he oversees the B.Arch digital curriculum, teaches a design studio focused on homelessness and social equity and seminars in 2D / 3D media, fabrication, and storytelling.
His design and research practice integrates digital technologies as storytelling devices with respect to architecture and sound design, visual media and architectural visualization. He is a founding partner at the Woodshed Collaborative; an open collection of designers developing experimental architectural propositions as a means to hone craft, and a co-creator of Pink Coffee; a think-tank born and built to address the needs of the homeless population in urban settings from an educational perspective.
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David Schragger is an architectural designer and educator living in Princeton NJ. He is a senior designer at Studio Hillier in Princeton NJ, where he oversees projects from initial concept through fabrication. Schragger also works as an adjunct faculty member of the School of Architecture at the Academy of Art University in San Francisco, CA, teaching first-year studio and a course on digital applications in architecture. His after-hours design & research practice integrates the environment and kinetics to produce conditional structures.
He holds two graduate degrees in architecture from Syracuse University’s School of Architecture and his undergraduate degree is in archaeology from Connecticut College.
Outside of architecture, he is a co-founder and CDO for Goofy Foot USA, an upcycled surf apparel company.
Doron Serban is a designer and educator based in the San Francisco Bay Area. Born in Tel Aviv, Israel, he has lived in the United States since 1987. He received his graduate degree in architecture from Syracuse University’s School of Architecture and his undergraduate degree in music from the University of California, Riverside.
He is a full-time faculty member and the Emerging Technologies Coordinator at the Academy of Art University School of Architecture in San Francisco, CA, where he oversees the B.Arch digital curriculum, teaches a design studio focused on homelessness and social equity and seminars in 2D / 3D media, fabrication, and storytelling.
His design and research practice integrates digital technologies as storytelling devices with respect to architecture and sound design, visual media and architectural visualization. He is a founding partner at the Woodshed Collaborative; an open collection of designers developing experimental architectural propositions as a means to hone craft, and a co-creator of Pink Coffee; a think-tank born and built to address the needs of the homeless population in urban settings from an educational perspective.
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David Schragger is an architectural designer and educator living in Princeton NJ. He is a senior designer at Studio Hillier in Princeton NJ, where he oversees projects from initial concept through fabrication. Schragger also works as an adjunct faculty member of the School of Architecture at the Academy of Art University in San Francisco, CA, teaching first-year studio and a course on digital applications in architecture. His after-hours design & research practice integrates the environment and kinetics to produce conditional structures.
He holds two graduate degrees in architecture from Syracuse University’s School of Architecture and his undergraduate degree is in archaeology from Connecticut College.
Outside of architecture, he is a co-founder and CDO for Goofy Foot USA, an upcycled surf apparel company.
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- Doron Serban '17
Between the Lines
Inspired by the rule-based work of Sol Lewitt and John Cage, and MC Escher's "innver visions," these dual monologues investigate analog and digital methods of making. This project was started to show (architecture) students that it's easier to talk about what you did rather than what you want to do. This requires a certain rigour; a daily dedication. Crawl. Walk. Run. Instead of trying to fix everything at once, daily hand drawings focus on the potential of exploring the world around and inside us, and taking note of it. Each hand-drawing adheres to strict rules in making (dots, hatching, serial lines) but leaves execution to the intuitive spirit. Their digital counterparts use computational methods to generate patterns of change.
The interplay between the two reflects the instant versus the timely. Hand drawn doodles unfold and mutate from day to day, building off the previous. Their digital counterparts are able to build distortion into their rule-set which reveal a time-lapse of the subtle changes in every-day life.
--Doron Serban & David Schragger
